Target Market:
Male and Females age 30-55
Cultural Themes:
In a world where everyone wants to get ahead.
People are struggling to retire early.
People don't enjoy their jobs like they used to.
Overal Observation:
This ad gives a sense of hope for people who are currently working.
Thinking that if they win the lottery they will be able to retire,
put away their dress shoes and trade them in for flip flops and go some place warm.
People would give anything just to relax.
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